by Geoff Peters | Nov 5, 2021 | Uncategorized
On 14 October 2020, our family left the hospital having lost a baby. Exactly one year later, we left the hospital with a beautiful baby boy. Same hospital.Same nurses.Same date, one year later, a very different situation. My wife and I were, of course, overjoyed with...
by Geoff Peters | Oct 22, 2021 | Uncategorized
Nearly every charity has two distinct, different types of customer. This reality is one of the major differences between marketing for a nonprofit, versus a consumer packaged goods company or other corporation. It is also a common blind spot for marketers who come...
by Geoff Peters | Oct 9, 2021 | Uncategorized
On a recent walk with our almost-2-year-old daughter, my wife and I were talking about her future. We wondered out loud about what she’ll study, her passions and her eventual career path. If you’re a parent, I’m sure you’ve had these thoughts and...
by Geoff Peters | Sep 24, 2021 | Uncategorized
If I could write a letter to my fellow Christians about the state of the church and its mission, it would go something like this: Dear fellow follower of Christ, We got it wrong. For centuries we have perpetuated ideas and teachings which are inconsistent with the...
by Geoff Peters | Sep 10, 2021 | Uncategorized
Many years ago, I sat with a 70-year-old man named Bill. Bill’s eyes crinkled when he smiled, revealing decades of good humor, kindness, and wisdom. Bill was a man filled with stories of people and places far beyond the scope of what most of us have encountered. His...
