by Geoff Peters | Feb 11, 2022 | Uncategorized
Sometimes life and priorities move so quickly you forget to stop and celebrate milestones along the way. Many months ago, about the time my last book (The Family Business) was being published, I received an email from another publisher expressing interest in a...
by Geoff Peters | Jan 14, 2022 | Uncategorized
Sometimes your competition is not what you think it is. It’s always easiest to identify competitors within your vertical market space (those that offer similar products to meet similar customer demand.) We can all name competitive brands in soft drinks, automobiles,...
by Geoff Peters | Dec 31, 2021 | Uncategorized
On behalf of my fellow marketers, a very short reminder for the new year… MISSION -> STRATEGY -> MARKETING -> RESULTS Everything starts with your mission, with what you aim to accomplish. If you don’t have a focused, solid, measurable mission ...
by Geoff Peters | Dec 17, 2021 | Uncategorized
Survival of the Fittest has a home in the worlds of Brand and Product Development. Several years ago I had the honor of leading an innovation summit for a global NGO. Team members from around the world were assembled together in a room and given three strategic...
by Geoff Peters | Dec 3, 2021 | Uncategorized
How do we respond when the new face of cyber-bullying is Instagram and Facebook? The platforms are no longer just the place where kids hurt one another, they’re actually, perhaps, the biggest bully themselves! Safety is something that is drummed into us from...
