Where brand and strategy meet for mission growth
Your brand and strategy should be too.
Big mission. bigger impact.
That’s where I come in.
I help faith-based organizations like yours clarify their brand, communicate with confidence, and reach new donors through smart, effective marketing strategies. Whether you’re launching a campaign, refreshing your messaging, or building a system to grow your donor base, I’ll help you turn vision into traction.
But growing your reach is only part of the equation.
Sustainable impact also depends on the strength of your operations, your team, and your strategy. As a former nonprofit executive, I understand what it takes to lead from the inside out and I bring that lens to every engagement. Alongside brand and marketing work, I help organizations like yours align their strategy, sharpen their team culture, engage their board, and bring financial clarity to the table.
You’re not just trying to run programs, you’re building something lasting. Something Kingdom-minded and mission-strong.
If you’re ready to grow your reach, connect with new supporters, and lead with clarity from the inside out—let’s talk.
Let’s build something bold and faithful that will last.
Resources for the Journey
Love Child
Ministry and nonprofit leadership can feel like a never-ending cycle of more programs, more goals, more pressure to do more. But what if true impact wasn’t about doing at all? What if it was about being?
In Love Child, I invite leaders to rethink their mission—not as a checklist of activities, but as a call to live fully in God’s love. The book takes readers on a journey of redemption, identity, and purpose, weaving in wisdom from Christians around the world.
Too often, leaders measure success by outreach numbers, fundraising goals, or program growth. But Love Child shifts the focus back to who we are in Christ. It’s a challenge to move beyond striving and instead embrace a more authentic, life-giving way to lead that flows from knowing we are deeply loved by God.
If you’re ready to reshape your organization’s impact, start by reshaping your perspective. This book is an invitation to live out your mission not from pressure, but from a place of true purpose.
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Reviews : Love Child
“I resonate with Geoff’s belief that God is more interested in our willingness to follow His commands than He is in the result of our work. Having worked closely with women who are ministering cross-culturally for the past twenty-two years, I hear the struggle of wanting to see the fruit of our investment in the lives of those who do not yet know Christ. We want to measure the Kingdom impact we are having and have a success story to tell our sending churches and supporters! What is the Lord asking you to do to participate in God’s work in the world? I believe reading this book will help bring clarity and inspiration to the Lord’s invitation to you. Listen well!”
Lorrie Lindgren, CEO of Thrive Ministry
“Love Child reminds us of God’s grand Love story, and how he has written humanity (that’s us) into that story as his representatives to live out his love on earth. Geoff uses both his own story, told very vulnerably, and recent research that he commissioned globally to show the massive gap in our understanding of what representing God looks like, and who can and should do it. This book is for those who want some guidance for a new direction.”
Andrew Scott, President and CEO, Operation Mobilization (USA); Co-Founder, Scatter Global; Author, Scatter: Go Therefore and Take Your Job with You
“In Love Child, Geoff Peters invites us to live more deeply in the adventure of Christian believing and living. I use those two words on purpose: Peters is serious about shaping faith in the God who loves us, but he is no less committed to displaying the God who sends us to live and serve the world. He does this through a collection of honest and vulnerable reflections on God’s work through his own experiences in childhood and marriage, parenthood and work, mission and ministry, in both successes and failures. Peters offers a wonderful gift in Love Child.”
Rev. Jeffrey Conklin-Miller, ThD, Learning Lead and Tutor in Evangelism and Missiology, Cliff College, Derbyshire, UK
“We’re in a place of huge disruption as a society and as churches. The leadership systems and training we have in place as God’s people are failing us. Any engagement with this unraveling requires a transformed understanding of who we are before God. This is what Geoff is chronicling for us. More than a personal journey filled with critical and helpful stories, Geoff points us toward the ‘one thing that matters’ for the renewal of leadership in this strange new place.”
Alan J. Roxburgh, The Missional Network
The family business
Ministry and nonprofit leaders know that stepping into God’s mission isn’t always easy. Fear, uncertainty, and the need for control can keep us on the sidelines. But what if we’re overcomplicating it?
The Family Business is a fun, insightful parable that uses the story of Jesse’s Hardware, a beloved, nationally known store, to explore the barriers that keep us from fully embracing God’s work. Jesse is ready to pass down his thriving business, but his children—Evie, Dave, Zach, Becca, and Mo—each wrestle with doubts, fears, and personal roadblocks.
Sound familiar?
Through their stories, you’ll recognize the same struggles many leaders face: ambition, comfort, security, or simply not knowing where to start. But you’ll also find encouragement, wisdom, and the reminder that God, like Jesse, is a good father who invites His children into work He knows they’re ready to do.
If you’re ready to stop hesitating and start living the life you were made for, this book is for you!
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Reviews : The Family Business
“Get ready to be drawn in. This is a beautiful masterpiece you won’t want to miss.”
Sherry Surratt, Geographical Vice President of North America, OneHope
“An enjoyable and discussable read, this book can help make Kingdom business the business of your home, group, church–and life.”
Emily Sarmiento, President & CEO, Tearfund USA
“A must-read for people deciding whether to step into the Father’s business with their full lives, time, passions, and finances.”
Lawrence Tong, International Director, Operation Mobilisation
“This easy-to-read and engaging book acts as a great reminder of the invitation from Jesus to His followers to engage in the work of His father in every context we find ourselves in!”
Noddy Sharma, Head of church, schools and youth engagement, World Vision Australia
Related
A Reflection Guide for Personal and Small Group Study
Online Course
Live the Life You Were Made For is an online course of study authored by Geoff and Rev. Patrick Oden, offered through Fuller Theological Seminary. The course is designed to help participants fully understand Jesus’ command to “go and make disciples,” and connect each person’s unique gifting with a posture of love and hope as we all strive to follow His calling. (Available in English, Spanish, Portuguese)
Course Fee: $30 (USD)
Workbook
Do you know the best way to speak and share about God’s mission with those you serve? In this downloadable resource, you will be equipped with two simple processes that will help you identify how much the Great Commandment and the Great Commission influence the daily lives of those you serve, and what message can help move them to action. This has been a valuable resource for many, and is now available for you!
Mission Gap
It’s a fact: fewer than one-tenth of one percent of Christians embrace the Great Commission. How could that be? Why do people choose to follow Jesus, but not His command? This divide between what we do and what we are called to do is called the mission gap, and it represents one of the most exciting opportunities of our time for church and ministry leaders.
EDITORIALS
“How God Made You With a Specific Purpose in Mind”
"Stepping into the life you were made for"
"When is your stuff, not your stuff?"
"6 reasons why most Christians are failing to take the gospel to the nations"
"Sorry, God. I'm Too Busy. Send Someone Else"
"Christian = MIssionary"
"DON’T MISS THIS CALL WHEN PUSHING THE RESET BUTTON ON YOUR LIFE"
INTERVIEWS
Interview with SUNDAY NIGHT LIVE (PREMIER)
Interview with Hope Today (CTVN)
Interview with Cross Rhythms Radio
Interview with lifetoday tv
Interview with Premier Radio
Interview with TWR - UK
Interview with NOW TV Network
Interview on Smart Talk
Interview with Connections (CHVN 95.1FM)
Interview with The Missional Life
Interview with UCB2
Interview with The Testimony Podcast
Interview with The Metron Manager Project
Interview with The Meeting House
Interview with Ultra 106.5 FM Radio
Book Review in Methodist Recorder
Interview on Vision 20Twenty Podcast
Interview about Love Child
US/Global Radio Program, with Bob Crittenden
Invite Geoff to Speak
“Let’s make sure your brand isn’t just seen, but changes lives!”
-Geoff
BIO
Through my tenure as a marketing leader with Jesus Film Project, Operation Mobilisation and Compassion International, I have honed competencies in global audience research, brand positioning, strategic marketing management and new donor acquisition which have been pivotal in crafting global campaigns that accelerate audience and revenue growth.
The collaborative efforts I’ve led with fundraising teams have resulted in over $1 billion raised and countless first-time givers engaged. On my experience, a blend of data-driven insights and audience-centered creative is an effective method for exceeding engagement and revenue goals across diverse geographies.
I love this stuff.
If you’d like to chat about these topics for your ministry or nonprofit, LET’S CONNECT!
CONTACT GEOFF